Fabric strives to maintain one of the largest online selections of apparel, home décorand quilting fabrics, while also rapidly expanding its inventory of sewingnotions, sewing machines, needle arts supplies and craft supplies to betterserve the online crafting community. is a leading online fabric store, offering custom measured andcut fabrics, as well as patterns, sewing tools and accessories. Silverpop is a registered trademark of Silverpop Systems Inc. Silverpop Engageand Silverpop Engage B2B are trademarks of Silverpop Systems Inc About Fabric Fabric , Inc. Best practices and white papers areavailable at silverpop . With offices in the United States, England andGermany, Silverpop's engagement marketing technologies are used byindustry-leading brands around the globe. Silverpop makes it easy andaffordable for marketers to create, automate and execute campaigns .. fromfirst click to lifetime customer.

And Silverpop's strategic counsel,service and support helps clients with the precise level of training and adviceneeded to quickly improve campaign results and ROI. Silverpop's Engage B2BTM platform (formerlyVtrenz) seamlessly scores sales leads, nurtures them through the pipeline andmeasures campaign return on investment. Companies rely on theSilverpop EngageTM platform to create and manage multichannel marketingcampaigns that reach millions of individuals-one at a time-enhancing lifetimecustomer value and brand loyalty. Silverpop's Web-based solutions enable companies worldwideto build relationships with customers and prospects through the creation,automation and delivery of relevant, online messaging.

We can accomplish a lot in the mosthands-off manner possible. The power we have with Silverpop is fantastic." About SilverpopSilverpop's Engagement Marketing suite helps turn prospects into customers, andcustomers into fans. "They bring in a steadyrevenue stream throughout the week and generate orders on a more even basis,which helps with warehouse workflow. "In addition to the impact on conversion and order size, these triggeredcampaigns enable us to plan better," Coombs said. Similar messages arealso targeted to shoppers who bought a fabric swatch but didn`t make a follow-uppurchase. Through its shopping cart abandonment program, involving a Coremetrics LIVEmailintegration with Engage, Fabric sends out two different series of triggeredemails. The retailer automatically triggers messages to site visitors whoabandoned their shopping carts within the last two days and offers them astrong, one-click call to action to return to their carts.

By careful segmentation that enables Fabric to sendtriggered lifecycle campaigns in response to specific customer behaviors, thecompany enjoys significantly improved results, driving revenue and brandloyalty." Fabric `s lifecycle email marketing campaigns include messages focused aroundthe anniversary of the customer`s first purchase and the customer`s birthday.The company also reaches out to previous customers who have not made a purchasein the past year and offers other groups "Secret Sales", "Deals of the Day", andnew product announcements. "Fabric very quickly evolved its email marketing program fromone-size-fits-all to one that speaks to the individual and truly engages them ina relationship," said Scott Voigt, vice president of marketing for Silverpop."They now send messages that are not only relevant but are actually anticipatedbecause they`re helpful. Additionally, the cart abandonment emails resulted in a20 percent increase in average order size. The lifecyclecampaign more than doubled open and click-through rates, and conversionsincreased by 43 percent.